SEO Terms Explained

Sometimes it can be daunting understanding SEO. You know it is something you need but there are so many terms that go above your head and you tend to get lost when talking to someone about your SEO. We wanted to break it down for you so that we are talking your language.

We don’t want to talk a whole load of mumble jumble that you do not understand. So here are some of the top words that you may have come across and what they mean to you and your business.

Domain Authority Domain Authority
DA is a score that was developed by Moz that predicts how well your website will rank on search engine results pages. They range from 1- 100, the higher score the higher the possible ranking.


Page Authority

Page Authority

PA is a score developed by Moz to predict how well a certainpage will rank on Google. Page Authority scores range from 1 – 100 with higher scores ranking better in Google.


Meta TagMeta tag
Metadata is not displayed on the site but is used to specify page description, keywords, authors or last modified. The meta tag is the HTML that the metadata is contained within.


Meta Description

Meta description
The Meta Description is a 160 character snippet that shows up in search engines to describe what your web page is about. The main purpose is to get the visitor on Google to click on your link.


Alt TagAlt tag
The Alt attribute or tag provides an alternative text for an image should the image fail to load. The text should be meaningful to the context of the web page. Experts recommend no more than 125 characters for the alt tag.


Backlinks are inbound or incoming links from other websites. They help boost your Domain Authority but the links must be from websites that also have a good domain authority.

Internal Linking


Internal linking
Internal linking connects a page on your website to another page on your website. It aids in website navigation and helps distribute page authority. Use natural links that go to pages that are not part of your main menu items


Anchor TextAnchor Text
Anchor text is the clickable text in a hyperlink. The anchor text should be relevant to the page content but also help rank for relevant keywords for that page. This is something to consider for backlinks and internal links.

Disavow file


Disavow file
If your account has been hacked and someone is creating links to your accounts from websites that have a low domain authority then you may well be penalised by Google. The Disavow file lets you chose the websites that link back to you and remove the dodgy sites.


Do you know any terms that would help people understand SEO that we haven’t covered? Comment below and let us know.

If you found this article useful and gave you a better undertanding of SEO then please like and share the post. If you would like to add to Pinterest then here is a perfect sized pin just for you 🙂

Understand SEO


  1. paulandcarolelovetotravel

    Still trying to get our heads around SEO. This is simply explained so thanks for that. Have pinned for future reference. #feetdotravel

  2. Samantha

    Thanks for this, its great to see common terms really simplified 🙂 It is such a long journey to get to grips with all the new terms since I have focused on marketing again!

  3. Mia

    Thanks for putting together an easy list of terms and defintions for SEO vocabulary! It can be hard to make SEO accessible and understandable for bloggers who aren’t keen on learning the technical stuff, but you did a great job with your explanations

  4. Julz

    This is super helpful! Thanks 🙂

  5. iamlauren92

    SEO is such an important part of blogging and each day I still learn something new! Thanks for your help

  6. Stephanie (1AdventureTraveler)

    Great information on SEO which is so important for a blogger. I pinned this so I can reference the vocabulary. Thanks for sharing 🙂 #feetdotravel

  7. siddharthandshruti

    This is a great way to explain the basics to beginners. We are still getting to learn how disavow works. Also gotta stop being lazy about putting alt tags!

  8. Travel4lifeblog

    Thanks for making it easier for us! Great list. Thanks for not using words that we don’t understand! Patrick and Cecile

  9. SamH Travels

    This is a great guide that will help bloggers through the complicated world of SEO. This can be vary daunting and confusing, especially for those who maybe a little less computer literate. You did a good job of making things easier to understand.


Submit a Comment

Your email address will not be published. Required fields are marked *

400 to 3 Thousand: A Success Story

BlogThe journey from 400 euros to 3K months...I work with so many incredible entrepreneurs and service-based business owners, and I finally had the chance to share a 1:1 conversation with Leman, where we reflected on her journey of MASSIVE growth and success. Leman...

How to Start a Facebook Group

BlogHow to Start a Facebook GroupIn this blog, I will take you through the “How to” start a Facebook group.  Facebook groups are an incredible lead generation tool that I use daily in my business and that of my clients. It allows you to create a place that your...

How to plan out your Social Media Strategy

BlogHow to Plan Out Your Social Media StrategyThis is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy? I often change my social media strategy. It depends on what is working for my...

How to use Facebook Messenger Bots to Grow Engagement and Increase Sales

BlogHow to use Facebook Messenger Bots to Grow Engagement and Increase SalesYou have probably heard about Facebook Messenger Bots, but chances are if you are doing your research, you have no idea what they are or how to get them working for your business. Facebook...

5 Ways you can Monetise your Facebook Group

Blog5 Ways you can Monetise your Facebook GroupDo you have a Facebook group that has been going great, tons of engagement and people joining regularly but you are worried about how you can monetise the group? There are a number of ways that this can be done and this...

Must Know Predictions for Facebook in 2019

BlogMust Know Predictions for Facebook in 2019It can be challenging to keep up with the trends and what is predicted to occur in the future. So I wanted to have some fun and make some educated guesses into what could be happening in the future of Facebook and...

5 Marketing Lessons from Fyre Festival

Blog5 Marketing Lessons from Fyre FestivalIf you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the...

5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.

Blog5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.You want growth in your business this year, you want to see your Social Media numbers going up but not just that, you want to see clients coming to you through your social media channels....

How Beans on Toast will Generate Engagement on Facebook

BlogHow Beans on Toast will Generate Engagement on FacebookIncreasing your engagement on Facebook is so important to growing your brand awareness, your following and ultimately your sales. So what is beans on toast and how can it help you grow your business? Facebook...

Can I still grow my Facebook page organically?

BlogCan I Still Grow my Facebook Page Organically?The short answer is yes, however, expect it to be slow. It is certainly easier if you already have a large following as Facebook pushes your page out to more people in the "recommended to follow." There are some key...