Blog

ROI with Facebook Adverts

It is important to understand the ROI with Facebook adverts so that you can optimise your campaigns better. We understand that sometimes it feels like you are throwing money up in the air and hoping that it sticks somewhere.

There are a few things that you can do to make sure that you can optimise for a great ROI with Facebook adverts. The first thing is to make sure that you have the tracking pixel installed on your website. Make sure that you can follow someone throughout the journey from Facebook to the completion of a sale or action.

Another way to ensure you can track conversions is to use a UTM code in your adverts. Put simply; this is a unique URL that allows you to see where visitors have come from on your website. Google have a service that will allow you to create a free UTM code.

Ensure you know what a good Cost Per Acquisition (CPA) is for you. That way you know if a campaign is worth it for your business and it’s bringing in sales. For example; it is important to know that if your product has a profit margin of £100 then you can afford a higher CPA. Where as if you have a product with a profit margin of just £10 then you have less to play with.

What is a CPA?

A CPA is the cost to get someone to take action on your website and make a purchase. You may have had many clicks on your adverts before someone takes action and actually purchases your product. It is good to understand the difference and how it will affect your campaign.

To calculate your ROI with Facebook adverts you need to work out how much revenue was generated from that campaign. You should be able to see this in Facebook ads manager and also in Google Analytics if you have set up the UTM codes correctly. Once you have the revenue divide that by the cost spent on Facebook adverts to give you the ROI.

So now you understand how to get the ROI with Facebook adverts it is important to test, learn and develop your adverts so that you can get the best possible ROI with Facebook adverts. If you would like to speak to someone about adverts and how we can help you set them up then book in a call now. 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

400 to 3 Thousand: A Success Story

BlogThe journey from 400 euros to 3K months...I work with so many incredible entrepreneurs and service-based business owners, and I finally had the chance to share a 1:1 conversation with Leman, where we reflected on her journey of MASSIVE growth and success. Leman...

How to Start a Facebook Group

BlogHow to Start a Facebook GroupIn this blog, I will take you through the “How to” start a Facebook group.  Facebook groups are an incredible lead generation tool that I use daily in my business and that of my clients. It allows you to create a place that your...

How to plan out your Social Media Strategy

BlogHow to Plan Out Your Social Media StrategyThis is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy? I often change my social media strategy. It depends on what is working for my...

How to use Facebook Messenger Bots to Grow Engagement and Increase Sales

BlogHow to use Facebook Messenger Bots to Grow Engagement and Increase SalesYou have probably heard about Facebook Messenger Bots, but chances are if you are doing your research, you have no idea what they are or how to get them working for your business. Facebook...

5 Ways you can Monetise your Facebook Group

Blog5 Ways you can Monetise your Facebook GroupDo you have a Facebook group that has been going great, tons of engagement and people joining regularly but you are worried about how you can monetise the group? There are a number of ways that this can be done and this...

Must Know Predictions for Facebook in 2019

BlogMust Know Predictions for Facebook in 2019It can be challenging to keep up with the trends and what is predicted to occur in the future. So I wanted to have some fun and make some educated guesses into what could be happening in the future of Facebook and...

5 Marketing Lessons from Fyre Festival

Blog5 Marketing Lessons from Fyre FestivalIf you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the...

5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.

Blog5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.You want growth in your business this year, you want to see your Social Media numbers going up but not just that, you want to see clients coming to you through your social media channels....

How Beans on Toast will Generate Engagement on Facebook

BlogHow Beans on Toast will Generate Engagement on FacebookIncreasing your engagement on Facebook is so important to growing your brand awareness, your following and ultimately your sales. So what is beans on toast and how can it help you grow your business? Facebook...

Can I still grow my Facebook page organically?

BlogCan I Still Grow my Facebook Page Organically?The short answer is yes, however, expect it to be slow. It is certainly easier if you already have a large following as Facebook pushes your page out to more people in the "recommended to follow." There are some key...