How to Start a Facebook Group

In this blog, I will take you through the “How to” start a Facebook group. 

Facebook groups are an incredible lead generation tool that I use daily in my business and that of my clients. It allows you to create a place that your clients will get to know, love and trust you and there are a few things that I recommend you do when you are launching a Facebook group so that you are optimising them for your service-based business. 

But, first let’s start at the very beginning. 

  1. Creating the group. 
    1. You can create the group to be connected to a Facebook page or stand out on it’s own. The benefit of it being connected is your clients can easily find it, you can also post as your page in the group. 
    2. To create it from a page click on the community tab when you are on the page. 
    3. Click create group. 
    4. Then select the privacy settings you would like. 

Now the group is made, what to do next? 

Profile photo 

This should be an image of you if it is a personal brand or the company logo. 

Header Image

This is prime real estate, this is when you can give your audience a call to action, a free download or something else. 

Group Settings


This should be a description of the group, what is involved, what the benefits are and how, if people want to work with you that they can work with you, 

Group Type

Select the right group for you, social learning adds units to the group and is great for groups with lots of learning or steps but usually general is plenty. 


These help people find your group, they can be pages that your ideal clients may also like. This helps Facebook understand who to send the group to. 

Web address

This is the URL that you can share for the group, it is great to be able to share a specific URL rather than just a bunch of numbers and looks so much more professional. 

Hide Group

If you have the group hidden then new people will not be able to find the group, this is great for a secret group that you do not want anyone to be able to join. 


This is where you can add tools to your group that Facebook provide to help make your group run smoother. 

Membership Approval

If you would like other people in your group to be able to approve members then select anyone in the group alternatively approvals will be completed by admin only. 


If you have an email list or another group that means people will automatically be added to this one then this is where you can let Facebook know this information. 

Membership Requests

This is where you can ask people questions on entry. A great question is always to capture their email address and you have the permission then to add them to your email list and market to them then. You can also use the questions to pre qualify people for your offerings. 

Membership requests from Pages

I do not allow pages into my groups as I would like them to be personal and for people to interact as real humans rather than pages, but this is a personal choice. 

Posting permissions

I do not like to engage in groups in which admins have to approve posts before you post so I am reluctant to turn this on but it is personal to you and your group.

Keyword alerts

This is useful if people in the group are likely to use keywords to get your attention for example #help 

Moderate Groups and Rules 

It is good to have a set of rules so that everyone knows where they stand and people can obey them or not. You can also remove posts if they do not meet the rules and let clients know about this on removal of the post. 

If you are growing a group and need help with how to market your group then make sure to check out the 11 steps to growing your Facebook group.


Submit a Comment

Your email address will not be published. Required fields are marked *

400 to 3 Thousand: A Success Story

BlogThe journey from 400 euros to 3K months...I work with so many incredible entrepreneurs and service-based business owners, and I finally had the chance to share a 1:1 conversation with Leman, where we reflected on her journey of MASSIVE growth and success. Leman...

How to plan out your Social Media Strategy

BlogHow to Plan Out Your Social Media StrategyThis is a question I get asked A LOT by my clients. Are you sitting here wondering what the magic answer is to your social media strategy? I often change my social media strategy. It depends on what is working for my...

How to use Facebook Messenger Bots to Grow Engagement and Increase Sales

BlogHow to use Facebook Messenger Bots to Grow Engagement and Increase SalesYou have probably heard about Facebook Messenger Bots, but chances are if you are doing your research, you have no idea what they are or how to get them working for your business. Facebook...

5 Ways you can Monetise your Facebook Group

Blog5 Ways you can Monetise your Facebook GroupDo you have a Facebook group that has been going great, tons of engagement and people joining regularly but you are worried about how you can monetise the group? There are a number of ways that this can be done and this...

Must Know Predictions for Facebook in 2019

BlogMust Know Predictions for Facebook in 2019It can be challenging to keep up with the trends and what is predicted to occur in the future. So I wanted to have some fun and make some educated guesses into what could be happening in the future of Facebook and...

5 Marketing Lessons from Fyre Festival

Blog5 Marketing Lessons from Fyre FestivalIf you haven’t heard of the disaster that was Fyre Festival, you must have been living under a rock! It’s the infamous event that rocked the internet in 2017 when promises went unfulfilled – and it’s recently become the...

5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.

Blog5 Thing You Can Do in 2019 to Increase your Social Media Numbers Organically.You want growth in your business this year, you want to see your Social Media numbers going up but not just that, you want to see clients coming to you through your social media channels....

How Beans on Toast will Generate Engagement on Facebook

BlogHow Beans on Toast will Generate Engagement on FacebookIncreasing your engagement on Facebook is so important to growing your brand awareness, your following and ultimately your sales. So what is beans on toast and how can it help you grow your business? Facebook...

Can I still grow my Facebook page organically?

BlogCan I Still Grow my Facebook Page Organically?The short answer is yes, however, expect it to be slow. It is certainly easier if you already have a large following as Facebook pushes your page out to more people in the "recommended to follow." There are some key...

Why Engagement is so Important on Instagram Now.

BlogWhy Engagement is so Important on Instagram Now.Instagram can be a tough cookie to crack and I am going to be honest here and say I am still working on growing my following and my engagement but I am getting there. I recently posted a stat on Instagram that went...