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How Key is Facebook Really in 2020

If you have followed me for a while or if you have just stumbled across this blog by accident, you should know, I am a huge fan of Facebook but I often get asked why, so I went on the hunt for up to dated statistics so that I could share the facts with you.

Global Facebook 

There were 4.5 billion internet users worldwide in January 2020 (WebTrends)

There were 3.8 billion social media users worldwide in January 2020 (WebTrends)

There were 2.449 Million monthly active users of Facebook globally in January 2020 (Smart Insights)

As of April 2020, it was found that 10% of active facebook users worldwide were women between 18-24 years and men between 25-34 years old. (Statista)

74% of Facebook users visit the site daily (Omnicore)

74% of those earning $75k or more prefer Facebook to other platforms (HootSuite)

UK Facebook 

There were 65 million internet users in the UK in January 2020 (HootSuite, We are Social)

44.84 million residents of the UK used Facebook as of March 2020 (Statista) this number is slightly higher than in February. 

Women between the ages of 25-34 make up the largest group of Facebook users in the UK (Statista)

Why People use Facebook

33% of people on Facebook are using it for networking compared to 23% of people on Instagram, 10% on Pinterest and 26% on twitter. (Business of Apps)

Square videos get 35% more views than landscape videos (Sprout Social)

In October 2019 the average engagement on a Facebook post is 3.42% (Business of Apps)

300 million people use Facebook stories every day (Hootsuite)

52% of US Adults use Facebook as a news source (Business of Apps)

1.4 billion people use Facebook groups (Hootsuite)

80% of referrals to ecommerce sites came from facebook in Q1 of 2019 (Business of Apps)

Advertising on Facebook  

Captioning videos on ads can increase view time by 12% (Omnicore) 

Advertising impressions increased by 37% in 2019 (Sprout Social)

93% of marketers use Facebook advertising regularly (Omnicore)

94% of Facebook ad revenue is from mobile (Advertise Mint)

The short story is your audience is on Facebook, it is how you use it that makes it effective or not. If you are struggling to attract clients without paying for ads then get in touch. I would love to help you create a strategy that works for your business.